LegitScript certification only applies to the US market and the US market only with no anticipated date of LegitScript offering its certification to centers outside of the US. It’s unfortunate since there are plenty of great and ethical centers operating around the world, but they’re left with no choice but to seek other options to shore up additional admits outside the realm of paid placement options like Google, Facebook or Bing. 

If you’re operating a drug and alcohol treatment center outside the United States - you cannot apply for Legit Script certification and run PPc ads on Google, Bing, and Facebook in the USA.

For more info please read our post WHAT IS LegitScript?

The domain name you choose has a vast and long term impact on all your marketing affords. It is better if you can consider the domain name before you even choose your business name.

1. Short  and memorable

2. Keywords in the domain name

3. Choose the right TDL extension

4. Use Hyphens No underlines between words when the domain name is long

5. Consider buying  multiple TLD extension (help to secure your brand)

6. Consider Buying similar domain names (help to secure your brand)

Do not forget about SSL certificate, Your website should be running securely (https).

7. A Decent period (one-year minimum) of registration with autopay is recommended

You do not need Legit script certification for your organic SEO, local SEO  Social Media Marketing, Email marketing or Reputational marketing. On the other hand, it might mean that organic competition is high and you need to be a pro to achieve positive ROI (return of investment) with your online indevours that don’t require Legit Script certification. 

Pay-Per-Click (PPC) marketing the likes of Google, Bing and  Facebook is great, but in the case of Google, in particular, it can get outrageously expensive due to the competitive keyword bids in the addiction rehab industry. However, PPC is more of a sprint event whereas organic SEO is more of a marathon when it comes to advertising your center online. 

For more info please read our post WHAT IS LegitScript?

Depending on a number of unique facilities, the application fee per unique facility is from $1495. An annual fee of $1,995 per year per location applies as well.

For more info please read our post WHAT IS LegitScript?

A website is considered accessibility compliant when it is properly designed and built for people with disabilities, so people with disabilities can use them. Web accessibility encompasses all disabilities that affect access to the Web, including auditor, cognitive, neurological, physical, speech, visual. Making the web accessible benefits individuals, businesses, and society. Although there are some difficulties in achieving 100% website accessibility compliance. 

You can read about website accessibility compliance on https://www.w3.org/, which is dedicated to Strategies, standards, and supporting resources to help  make the Web more accessible to people with disabilities.

For more info please read our post WEBSITE ACCESSIBILITY COMPLIANCE IN THE USA

During COVID-19 pandemic Google Limited Google My Business and Google maps Listing functionality. It might seriously affect your local SEO.

WHAT ARE THE MAJOR CHANGES?

• Review replies are now available.
• New user reviews, new user photos, new short names, and Q&A might be paused and will gradually return by country and business category. Google is going to publish gradually delayed user reviews and photos submitted to Google Maps.
• Businesses might experience publishing delays for other edit types or when contacting support about these pending edits.
• Delays for publication of new listings, claims, and verifications for some types of businesses to Google Search and Maps.
• Updated for specific industries and categories. For example, changes in April 2020 for health care providers and medical professionals.

What else should I do?

Goole issued really useful sources to navigate small and local businesses during the Coronavirus pandemic. Please,  subscribe to Google for small business updates and read Covid-19 updated.

The first thing to understand about the ADA is which businesses are required to comply. Under Title I of the ADA, any business with at least 15 full-time employees that operates for 20 or more weeks every year is covered by the law. Under Title III, businesses that fall into the category of "public accommodation," such as hotels, banks and public transportation, are also required to comply. That means the entirety of the law applies, from physical considerations to digital accommodations.

If your business falls under either Title I or Title III of the ADA and you do not believe you are compliant, consult with a disability lawyer, and explore your options. 

For more info please read our post WEBSITE ACCESSIBILITY COMPLIANCE IN THE USA