There is only one clear distinction between a good or bad website. A website is good when it meets its objectives. These objectives may be attracting leads, generating revenue or aggregating subscribers. It is important the objectives be measurable and realistic.
Other indicators of a great site are: it includes call to actions and builds awareness. You can evaluate the effectiveness of your reach through the rate of new subscribers, people providing contact through your form of submissions, the number of downloads, or increase in your donations.
Websites for all companies must work, and owners should be able to measure all the critical outcomes. Although businesses are unique, there are several characteristics that the majority of high performing websites have in common.