I am a Digital Marketing Manager/Specialist with over 10 years of hands-on experience in both digital and traditional marketing, as well as management. As a full-stack digital marketing professional, I have a high level of proficiency in SEO, PPC, SMM, EMM, and Reputational Marketing. I am confident in my ability to build strong digital presences from scratch. My educational background includes a Master’s degree in Marketing/Management from the Open University, UK, and a Bachelor’s degree in Civil Law from Orel State University, Russia. Additionally, I hold multiple certifications from Google, Bing, and Yandex, which validate my expertise in the field.
Throughout my career, I have worked with over 100 companies across diverse industries, including the highly regulated healthcare sector, specializing in addiction and mental health treatment. I am well-equipped to lead your digital marketing team or personally execute digital marketing tasks: starting from the initial stages of crafting and refining a marketing strategy based on comprehensive competitive analytics all the way through implementation and making corrections to the marketing plan based on metrics, analytics, and feedback from the front line. I have a proven track record of either leading digital teams within companies or working with my own team of highly experienced professionals who are located remotely.
I am open to full-time employment opportunities as an employee or engaging in long-term projects (minimum 6 months) as an independent contractor. I am available to work remotely or in person within the New York City Area.
In 2016, due to my political views and Jewish heritage, I faced persecution and assault in Russia, leading me to flee the country with my two children. As the regional leader of the anti-Putin opposition, I achieved extensive media coverage in various publications such as The Times, DaylyMail, Associated Press, COED, Politco, Independent, Las Vegas Sun and The Herald Times, leveraging my expertise in digital and reputational marketing. I was granted political asylum in the USA and currently hold a Green Card, residing in New Jersey. Besides my dedication to digital marketing, I take pride in my roles as a devoted mother, contented wife, adventurous scuba diver, and avid tea “addict”.
You can read more about me here or download my resume as a PDF file.
As a digital marketing manager/specialist, my role extends beyond simply managing a visually appealing website – that’s merely the tip of the iceberg. The objective of my work is to construct a comprehensive and robust online presence that generates a positive return on investment (ROI). The formula for a successful digital strategy seems straightforward: A well-designed website coupled with Search Engine Optimization (SEO)+ local SEO + Pay Per Click (PPC) + Social Media Marketing (SMM + Email Marketing (EMM )+ Online Reputation. However, the implementation is always unique to each business. This formula requires fine-tuning to address the specific needs of each enterprise, and that’s where I come in, crafting the best approach that delivers tangible results.
Every business is unique, with its own set of qualities and challenges. Success is not about applying a one-size-fits-all strategy but about comprehending the distinctive intricacies of the business and embracing a mindset of thinking outside the box. This entails conducting deep industry research, analyzing data, identifying online differentiators for your business, overcoming competition, earning the trust of search engines, and many more aspects. In essence, as a digital marketing manager/specialist, I devise a digital marketing equation tailored to your business, employing a unique blend of tactics and strategies that aim to enhance your business’s online visibility and, ultimately, its profitability.