What is specific about my approach? I focus on digital presence that pays back (positive ROI). I am certain that as a business owner or manager, you work very hard to make the business successful and that this is not easy in today’s competitive environment. I understand that every dollar you earned, you earned with blood, sweat, and tears. You have the right not to trust digital-savvy gurus who promise you the sun, the moon and the stars only to spend your money, shower you in tech-talk, and, in the end, can’t answer your most basic question: WHERE ARE THE CUSTOMERS?! I focus on building a digital presence with fully tracked results. My clients have 24/7 access to every aspect of their digital presence on a live online dashboard which tracks the most important analytics regarding our work online and the results. No tech jargon. All explanations are in plain English, albeit with a bit of a Russian accent.

I am straightforward and forthright. There are two types of clients; the ones who always ‘know better’, and the ones who, while ready to cooperate and share their insights with a specialist, are ready to let the specialist lead and do their job, letting the results speak for themselves. Honestly, my clients are the second type and have come to expect, and even more, to rely on my frankness and not sugar-coating things. With this approach, combined with the benefit of your experience and expertise, we can build a realistic, affordable and successful digital presence. 

Does Online Presence Fail Sometimes? If you have doubts about the effectiveness of implementing digital marketing, you are quite right to have some skepticism.  I strongly believe that the digital presence of a business should payback with no exceptions. There are a lot of great internet marketing strategies and tactics that big companies and corporations employ to generate revenue, but these strategies often fail to be successful for small, local or mid-size businesses. There is no one size that fits all.  You need to take a lot of factors into consideration, including the size of the company, specific needs of the business, business model, marketing budget and the competitive environment. Although you should be cautious with your company’s digital marketing strategies and its implementations. The internet is ready to “eat” all the money you might be willing to spend on digital marketing. That’s why you need to invest wisely by keeping track of every success and failure along the way. It is the responsibility of a digital marketing advisor to avoid investing in strategies that have little or no ROI for your particular business.

I believe in digital marketing as a system. I’m sorry to say that there are no digital magic wands or marketing wizards. Plans that promise overnight miracles are scams at best, and more likely highly risky and could lead to long term damage to your digital presence. My system is based on the scientific fusion of traditional and digital marketing tactics, strategies, technological knowledge, practical experience, analytics, and everyday systematic work and good old fashioned diligence while tracking results. I know this might sound boring, but I don’t know of any better strategy to succeed online.

I work with long-term projects (6-month minimum). Every project is unique. Profitable digital presence, even for a small business in a highly competitive environment. You can’t just use a cookie-cutter approach and expect to succeed. To make your digital presence profitable I need to take a deep dive researching your industry, analyze tons of data, find out how to distinguish your business online, how to overcome your competition, how to persuade Google and other search engines to trust your website and a 101 other things that, as a system would bring fruitful results. On a short term basis, I only provide consultations, overall analysis, competitive analysis, and recommendations.