Natalia
Golenkova
Golenkova
Digital marketing manager
Master’s Degree in Management.
Bachelor’s Degree in Civil Jurisprudence. Google AdWords, Google Analytics, Yandex Direct, Yandex Metrica certified. Provide data driven results, ready to work in highly competitive digital environments. Bilingual (Russian & English).
IQ 125 (top 13% of population)
General skills: Microsoft 365, G-Suit, AutoTask
Website building: Wordpress, Wix
SEO skills: Moz, Ahrefs, em Rush, SpyFu, Long Tail Pro, Majestic
Local SEO skills: GMB, Bing Places, Advice local, Syn Up, Yext
PPC skills: Google AdWords Editor, Google Ads, Bing Ads, Yandex Commander, Amazon Merchant center
Social media marketing and content building: FB, Instagram, In, Blog Social, CopyScape, TextBroker, I-writer, Article builder
EMail skills:
Reputational marketing: Google Alerts, How social, Social Mention, Mentionlitics. Able to post press releases and articles to the top new and popular nationwide websites.
Analytics: Google analytics, Google search Console, Google Dev Tool< Agency Analytics, Bing Webmaster Tool, Yandex metrika
DIGITAL ACCOUNTS MANAGER
Delaney Computer Services, Corp., NJ, USA
Managed digital accounts of 25+ clients, including website design, website building, SEO, local SEO, PPC. Managed the remote team of the webmaster/web designer. Ran PPC campaigns on Google Ads, Bing Ads and FB. Communicated with clients regarding their digital needs. Reduced the company’s digital marketing cost by 60% by using high quality remote specialists.
DIGITAL MARKETER
Saphir Dive & Travel, Corp., NY, USA
Built, managed, implemented and adjusted a digital marketing strategy that helped the company become one of the most successful in its niche from website rebuilding to SEO. Managed AdWords Campaigns – reduced CPC, implemented proper account structure, increased relevant traffic through keyword research and negative keywords, A/B Split Testing, and retargeting. Worked with a webmaster/web designer team: made adjustments to the landing pages according to visitors online experiences, SEO (on site attributes, link building), sales and promotion events for the low season.
CONTRACTED/SUBCONTRACTED DIGITAL MARKETER WITH THE FOLLOWING:
Saphir Dive & Travel, Corp., NY, USA
TonerConnect (USA’s leading toner and cartridge buyer)
JEI Learning (leading kids’ franchise businesses in the USA and Canada)
Club “Sreda” (russian chain of Banquet Halls)
Sober Consultants, LLC (sober coaching company in NJ)
Wash and Fold Me (laundry services with delivery in NY)
Ebb Tide Treatment Center (affordable drug and alcohol rehab in Florida)
Ascendant New York (upscale drug and alcohol medical detox in Manhattan)
Orel Technical University, Orel, Russia
Bachelor’s Degree in Civil Jurisprudence. Summa Cum Laude
The Open University, Milton Keynes, United Kingdom
Master degree in Management. Major: Management, Marketing, Human resources. Minor: Managing performance and changes, Finance
Certified Specialist Yandex Direct and Yandex Metrika
Certified Specialist Google Adwords (Google Ads) and Google Analytics