Bilingual: Russian & English
General skills: Microsoft 365, G-Suit, AutoTask, LibreOffice, PDF-filler, Trello
Website design: HTML, CSS, Wordpress, Wix, Canva, Figma, Elementor, slider Revolution, Divi builder, Medsol builder, Beaver builder
SEO: Moz, Ahrefs, SemRush, SpyFu, Long Tail Pro, Majestic, Wordai, Goggle API, IP Vanish, Agency Analitics
Local SEO: Google Business profile, Bing Places, Advice local, Syn Up, Yext
PPC Ads: Google Ads Editor, Google Ads, Bing Ads, Yandex Commander, Amazon Merchant Center
Social media marketing & content building: FB, Instagram, In, Blog2Social, CopyScape, TextBroker, I-writer, Article builder, Buzzsumo, ChatGPT & other Open AI resources
EMail skills: Mailchimp, Constant Contact
Reputational marketing: Google Alerts, How Social, Social Mention, Mentionlitics, Medium, Vocal. Able to post press releases and articles to the top new and popular nationwide websites
Analytics: Google Search Central, Google Analytics, Google Search Console, Agency Analytics, Bing Webmaster Tool, Yandex Metrika, Vcita
Natalia.Golenkova (2023). What Works Online. Kindle Direct Publishing
Medium, 2019-Present. Consistently contribute articles on digital presence natalia-golenkova.medium.com
Vocal Media, 2021-Present. Contributer on digital marketing topics vocal.media/authors/natalia-golenkova
DIGITAL ADVISOR, DIMACO WEB, LLC, NJ, USA
Provided "white-label" full stack digital presence services, including website design, website builing, SEO, local SEO, PPC, SMM, EMM & reputational marketing. dimacoweb.com
DIGITAL ACCOUNTS MANAGER, Delaney Computer Services, Corp., NJ, USA
Successfully managed the digital marketing accounts of 30+ clients. This involved tasks such as website design and building, search engine optimization (SEO), local SEO, and Pay-Per-Click (PPC) advertising. I effectively managed a remote team of webmasters and web designers, and was in charge of executing PPC campaigns on Google Ads, Bing Ads, and Facebook. Additionally, I was able to significantly reduce the company's digital marketing costs by 60% through the strategic use of high-quality remote specialists. dcsny.com
DIGITAL MARKETING MANAGER, John Dunham & Accociates, FL, USA
Developed and executed digital marketing strategies, encompassing SEO, PPC, SMM, EMM, and Reputational Marketing. I collaborated with in-house and remote teams to create impactful campaigns, drive web traffic, and enhance brand visibility. Utilizing analytics tools for performance assessment, I made data-driven adjustments for campaign optimization. Additionally, I managed content marketing, email marketing, and online reputation, all while keeping abreast of industry trends to maintain strategic relevance. guerrillaeconomics.com
CONTRACTED/SUBCONTRACTED DIGITAL ADVISOR:
Overland (Outpatient Mental Health Services, CA),
Beldock & Saunders (Law Firm, NY),
Lifecape Recovery (Mental Health IOP & PHP, CA),
CNV Detox (Sub-Accute Detox, LA),
Crosspointe Recovery (Rehab Facility, CA)
TonerConnect (Toner & cartridge buyer, NJ),
310 Recovery (Inpatient & Outpatient Rehab, CA),
Sober Consultants, LLC (Consulting Company, NJ).
VOLUNTEER WORK Jewish Family & Children's Services, NJ, USA
Visit elderly members, primarily Holocaust survivors with Russia/USSR backgrounds. Assist in the operation of the food pantry. jfcsnnj.org
Google Partner since 2019, Yandex Direct and Yandex Metrika Certified Specialist since 2015, Google Ads/Analytics Certified Specialist since 2017
The Open University, Milton Keynes, United Kingdom
Master degree in Management. Major: Management, Marketing, Human resources. Minor: Managing performance and changes, Finance
Orel Technical University, Orel, Russia
Master’s Degree in Civil Jurisprudence. Summa Cum Laude