SEO stands for search engine optimization. In layman’s language, SEO means all the activities, art, and science used to rank each page of your website as high as possible in search engine page results(SEPR). The Search engine results page consist of results that address your inquiry. The page is divided into pay-per-click (PPC) and Organic results. PPC results are usually placed above and below organic results. You will find Organic results in the middle of the page.