Digital Marketing Manager,
Digital Marketing Consultant
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Social Media Marketing

Social media is huge. The social media manage to gather roughly 2 billion users. Even though the world population is a bit over 7.5 billion, one out of every four humans on this planet has a Facebook account. Besides Facebook most popular social media are Twitter, Instagram, Snapchat, Linkedin, YouTube. New forms of social media like Tumble, Rettit, Quota are becoming popular as well  People check, click, like, share and check again. In fact, we’re so addicted to social media apps that now it becomes a real obsession. It is a strange not to use this social media obsession to promote your business. But be careful, social media marketing is just one type of digital presence. 

How to use to promote your business? 

Social media marketing is one of the types of digital marketing presence that involves creating and sharing content and media on social media networks in order to drives user engagement and sharing.  Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising. At this point confess yourself if you can provide the content and media, related to your business people want to share? Would you invest time and money in creating engaging content and pics? 

What social media I should have accounts at? Choosing social media totally depends on your customer audience and specifics of your business. In other words fish where the fish are. 

Set what you want to achieve? Before you begin any social media marketing activity, consider your goals on social media. Starting a social media marketing campaign without a clear idea in mind is like wandering around a forest without a map—you might have fun, but you’ll probably won’t get anywhere or get lost. Here are some questions to ask while  defining your social media marketing goals:

  • What are you hoping to achieve through social media marketing?
  • Who is your target audience? 
  • Where would your target audience hang out and how would they use social media?
  • What message do you want to send to your audience with social media marketing?
  • What type of engagement you want? 

Track the results. It is important to track success and correct you social activity depending on how successful were your previous indervours. Be flexible. Dig into the analytics, make changes accordingly and implement best practices.

Success on social media. Everyone wants exposure, shares and likes on social media. But, to do that, the content must be engaging so that people want to share it. Also, you need to use the right sized of media for each sicoal media network. If your logo is cut in half. Probably this it not the right message you want to deliver/ Your content must be so good that it makes the user want to tell all of his or her friends about it. So, think wise if you can provide really engaging content that you potential audience would want to share. Great, unique content is vital. But also it should be a type of content people want to share with their friends. I doubt,  a lot of people would like to share the content regarding a new drug rehab programs, discounts for the crematorium, or new formula of the pvc glue you started to manufacture. 

Every business needs decent social media presence. So, as a rule of thumb, we highly recommend you to have neat, professional profiles in major social  networks with updated posts. The question, how much to invest depends on the specific of your business and your overall digital presence goals. If your business specific sexy enough to encourage people to share and like-we recommend you to invest ore in SMM. For example, it is really good to promote restaurant with “tasty pics of meny updates recipes from the chef ot photo reports from your last public event.  If your business is not so easy to promote on social media (drug and alcohol rehab, funeral home, glue production), when just keep your social media profiles neat and update the content from your website blog.

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