I’m Natalia Golenkova, a Digital Advisor and Online Marketing Manager with 10+ years of hands-on experience in both digital and traditional marketing. I specialize in building digital presence with a positive return on investment for small businesses, midsize companies, and regional chains.
I have a master’s degree in marketing & management and a bachelor’s degree in civil law. I am Google, Bing, and Yandex certified specialist and I have a great passion for all areas of digital marketing and website building, including search engine optimization, pay-per-click campaigns, social media marketing, and more. This is what I love.
I am capable of either leading your company’s in-house digital team or working with my own team of highly experienced, remotely located professionals, consisting of full-stack web developers, web designers, and copywriters, (all) with the highest professional standards in the industry, and at an affordable cost.
As a former | entrepreneur I understand that the digital presence of every business should pay back. No matter if your marketing budget is large or small, or somewhere in between, my professional experience has taught me that the best results are achieved when digital marketing is taken on systematically, including:
– a well designed and properly built website with a stable & dynamic mobile version, great UX & UI and consistently quick loading time
– PPC for the hot keywords we cannot reach with SEO
– social media marketing
– email marketing
– and the comprehensive management of on|line reputation and on|line reviews.
The real question is how do you know if your online marketing investment is working? I provide an online dashboard app displaying all of the crucial indicators of your on|line marketing presence in real-time.
I work with medium to long-term projects, with a minimum 6-month contract, and am available for in-person meetings in the New York City Area when needed.
There are three constants in an ever-changing digital world: clients’ initial strong belief that digital presence is extremely complicated, unyielding confidence that online presence always costs a fortune, and an even stronger belief that nothing besides word of mouth works for their businesses. So, if you are responsible for the decision-making regarding your business’s online presence, and have the least bit of doubt about the statements above and the goal to succeed online – it would be my pleasure to work with you. I truly believe that it is possible to build an effective online presence with a positive ROI. And I can show you how by providing tangible results!
Most people think that I build websites, which is true, although this does not represent the whole scope of my work. Even my family has trouble understanding, and no one knows me better than they do. So you are not alone if you too are unsure. It is common to think that a nice website is everything you need for a successful online presence. Unfortunately, your website is only the tip of the iceberg. If someone builds a great website, but no one knows about it, does it exist? The aim of all digital marketing endeavors is to establish a prominent and profitable online presence. The formula for successful online presence always stays the same. It is a quality website with a good user experience + Search Engine Optimization (SEO)+ local SEO + Pay Per Click (PPC) + Social Media Marketing (SMM + Email Marketing (EMM )+ Online Reputation. Although, the proportions, tactics, and circumstances are always unique.
I work with long-term projects (6-month minimum). Every project is unique. Profitable digital presence, even for a small business in a highly competitive environment. You can’t just use a cookie-cutter approach and expect to succeed. To make your digital presence profitable I need to take a deep dive researching your industry, analyze tons of data, find out how to distinguish your business online, how to overcome your competition, how to persuade Google and other search engines to trust your website and 101 other things that, as a system would bring fruitful results. On a short-term basis, I only provide consultations, overall analysis, competitive analysis, and recommendations.
What is specific about my approach? I focus on digital presence that pays back (positive ROI). I am certain that as a business owner or manager, you work very hard to make the business successful and that this is not easy in today’s competitive environment. I understand that every dollar you earned, you earned with blood, sweat, and tears. You have the right not to trust digital-savvy gurus who promise you the sun, the moon, and the stars only to spend your money, shower you in tech-talk, and, in the end, can’t answer your most basic question: WHERE ARE THE CUSTOMERS?! I focus on building a digital presence with fully tracked results. My clients have 24/7 access to every aspect of their digital presence on a live online dashboard which tracks the most important analytics regarding our work online and the results. No tech jargon. All explanations are in plain English, albeit with a bit of a Russian accent.
I’m sorry to say that there are no digital magic wands or marketing wizards. Plans that promise overnight miracles are scams at best, more likely highly risky, and could lead to long-term damage to your digital presence. My system is based on the scientific fusion of traditional and digital marketing tactics, strategies, technological knowledge, practical experience, analytics, everyday systematic work, and good old-fashioned diligence while tracking results. I know this might sound boring, but I don’t know of any better strategy to succeed online.
The internet is ready to “eat” all the money you might be willing to spend on digital marketing. That’s why you need to invest wisely by keeping track of every success and failure along the way. It is the responsibility of a digital marketing advisor to avoid investing in strategies that have little or no ROI for your particular business.