I’m Natalia Golenkova, a Digital Marketing Manager/Specialist with over 10 years of hands-on experience in both digital and traditional marketing. I specialize in creating digital presences that provide positive returns on investment (ROI) for small businesses, midsize companies, and regional chains. I hold a master’s degree in marketing & management and a master’s degree in civil law. I am a Google, Bing, and Yandex certified specialist. My deep passion for all areas of digital marketing including website design, website development, search engine optimization, pay-per-click campaigns, social media marketing, reputational marketing, and more.
Digital marketing has changed the business world, but during the transition from a traditional to a digital marketing approach, it is not rare for business decision-makers to hold three misconceptions: first, the belief that creating a digital presence is overwhelmingly complex; second, the assumption that a successful online presence inevitably costs a fortune; and finally, the deep-rooted idea that nothing besides word-of-mouth marketing works. So, if you are responsible for your business’s online presence and have even the slightest doubts about these statements, I would be delighted to collaborate with you to achieve online success.
I am equipped to either lead your company’s in-house digital team or work with my own team of highly experienced, remotely located professionals. My team, comprising full-stack web developers, web designers, and copywriters, adheres to the highest professional standards in the industry and offers services at an affordable cost.
I am open to full-time or part-time employment opportunities, I can engage as an employee or an independent contractor in long-term projects (minimum of 6 months). I am available to work remotely or in person within the New York City Area.
My Google certification is on Google Skillshop Page.
Please feel free to reach out to me via phone or email if you have any questions. Thank you, and have a wonderful day online!
The crucial question is: how do you know if your online marketing works? I focus on a digital presence that pays back (positive ROI). I am certain that as a business owner or manager, you work very hard to make the business successful and that this is not easy in today’s competitive environment. I understand that every dollar business has earned was earned with blood, sweat, and tears. You have the right not to trust digital-savvy gurus who promise you the sun, the moon, and the stars only to spend your money, shower you in tech-talk, and, in the end, can’t answer your most basic question: WHERE IS THE BUSINESS FRIM THE INTERNET?! I focus on building a digital presence with fully tracked tangible results! To ensure a data-based, transparent approach, I provide an online dashboard app displaying all crucial indicators of the online marketing presence in real time. No tech jargon. All explanations are in plain English, maybe just with a bit of a Russian accent.
Understanding that every business’s digital presence should yield a return on investment, I approach digital marketing systematically. My professional experience has taught me that the best results come from:
– A well-designed and properly built website
– An effective combination of SEO and local SEO
– Online Advertising targeting the “hot” keywords unreachable through SEO
– Balanced Social Media Marketing
– Strategic Email Marketing
– Comprehensive management of online reputation and online reviews.
I’m sorry to say that there are no digital magic wands or marketing wizards. Digital marketing plans promising overnight miracles are highly risky at best, potentially scams, and could lead to long-term damage to your digital presence. My digital marketing approach is based on a scientific blend of traditional and digital marketing tactics, strategies, technological knowledge, practical experience, analytics, daily systematic work, and good old-fashioned diligence in tracking results. While this might sound boring, I don’t know of a better strategy to succeed online.
The internet is ready to “eat” all the money you might be willing to spend on digital marketing. That’s why you need to invest wisely by keeping track of every success and failure along the way. It’s the responsibility of a digital marketing advisor to avoid investing in strategies that yield little or no ROI for your particular business.