UX (user experience) and UI (user interface) best practices are really powerful. We recently launched a new website for our client which was designed and build with the best practices of UX and UI in the industry. What do you think? Session duration increased by 25%!

UX – stands for User Experience. UX refers to how a user interacts with a website or app (where they click, which pages they visit). UX can be shaped by testing differences in page layouts, CTAs, colors, content, etc to improve conversion rates. Having a good UX is crucial to having a good business, as it drives repeating users and engagement.

UI – Stands for User Interface. User interface is the area with which a user interacts with something through a digital device. Good UI should be fluid and easy for most people to understand.