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SEO Trends 2020 in a nutshell

In 2019 (to date), Google accounted for just over 75% of all global desktop search traffic, followed by Bing at 9.97%, Baidu at 9.34%, and Yahoo at 2.77%.

Google has received nearly 2.3 trillion searches this year.

Of the billions of searches that happen on a given day, 15% of daily searches are new to Google.

On the first page alone, the first five organic results account for 67.60% of all the clicks.

Google’s search algorithm uses more than 200 factors to rank websites.

High-quality content and link building are the two most important signals used by Google to rank your website for search.

57% of marketing executives say on-page content development was the most effective SEO tactic.

The average content length of the top position Google article contains 2,416 words.

The average word count of a voice search result page is 2,312 words. 

91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks. 

55.24% of pages don’t have a single backlink. 

The more backlinks a page has, the more search traffic it gets from Google.

The top four ranking factors are website visits, time on site, pages per session, and bounce rate.

In 2019, 52% of all worldwide online traffic comes from mobile, 45% from desktop.

36% of SEO experts think the headline/title tag is the most important SEO element.

Long-tail keyword searches have a click-through rate 3% to 5% higher than generic searches.

70% of marketers see SEO as more effective than PPC.

More than 1.3 million businesses, website publishers, and nonprofits nationwide benefited from using Google’s advertising solutions.

61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

“Where to buy” + “near me” mobile queries have grown by over 200% in the past two years.

72% of consumers who did a local search visited a store within five miles.

Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%.

Images are returned for 22.6% of search queries on Google. 

62% of Gen Z and Millennial consumers want visual search more than any other new technology.

40.7% of all voice search answers came from a featured snippet.

“Best” + “right now” mobile queries have grown by over 125% in the last two years.

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