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Social media is something you can’t ignore nowadays, especially if your business targets an audience of young or middle-aged people. Although, it is important to understand the specifics of your business to realize how much you need to invest in social media. On business, the industry might be more successful with social media endeavors that the other, but no matter what industry you are in your business needs to have professional, decent and updated accounts on the most popular social media. We are going to discuss 4 simple tips to create effective social media posts and some ways to get the most out of your social media posts.

1. Choose the right platform Between Facebook, Twitter, Instagram, YouTube, Pinterest, and LinkedIn, and others to choose from, you may be tempted to sign up for more social media accounts than you’re ready to manage on regular basis. It may not seem like much at first, but you’d be surprised by how quickly you can be overwhelmed by statuses, commenting on existing posts, and answering inquiries on every platform, which is why it’s better to adopt only a few platforms that can effectively attract your target customers. Ask yourself these questions before deciding which platform to use: Who is my target customer and what channels do they use? What do I hope to gain by opening a social media account? What kind of content do I want to share and create? How much time can I devote to social media management?

2. Know when to update. Are most of your customers online at 7 am or 7 pm? With a better understanding of your target users’ habits, you can schedule your posts so they create more traffic, increase brand engagement and, eventually, generate new leads and customers.

3. Engage with your followers It’s important for businesses to maintain a healthy back-and-forth on social media. This means beyond sharing useful content, you should also respond to their comments and private messages as quickly as possible. You can build stronger relationships with customers by writing thank you comments to anyone who shared positive experiences with your business, and by addressing negative comments with personalized and helpful responses. Use attractive, professional-looking visuals. One of the simplest ways to get followers to share your posts is by uploading high-quality photos, videos, and reliable infographics along with your messages. Studies have shown that Facebook posts with images result in 39% more engagement while tweets with images or videos create 200% more engagement.

4. Stop bombarding uses with promotional materials. With social media becoming important tools for customers and businesses to connect and interact, it is important not to muddy the water with too many promotional posts. A rule of thumb for social media promotions is that 80% of your posts should be shareable and interactive content, while the remaining 20% should be about your business. This will result in more engagement, a more consistent brand image, and a healthier bottom line. Social media can help your business succeed, but only if it’s used correctly and effectively. If you’re interested in adopting the right social media platform to increase engagement and create a stronger brand reputation, contact us today and we’ll help you get started.

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