I am a Digital Marketing Manager with 10+ years of hands-on experience in both digital & traditional marketing, management. I have a Master’s degree in Marketing/ Management (Open University, UK) and a Bachelor’s degree in Civil Law (Orel State University, Russia). I worked with 100+ companies across varying industries and have extensive experience in one of the most regulated industries in the USA – healthcare (drug & alcohol treatment, mental health treatment). I am ready to lead the digital presence from the initial development and fine-tuning of a marketing strategy based on analysis of the competitive environment to the implementation of every detail of a marketing plan. I have a proven track record to either leading your company’s digital team or working with my own team of highly experienced, remotely located professionals. Read more about my skills.
My Google certification on Google Skillshop Page.
In 2016 I had to flee Russia with my two kids after I was prosecuted & assaulted for my political views in Russia as a leader of anti-Putin opposition and movements, which were widely covered (including due to my digital marketing skills), in such media like The Times, DaylyMail, Associated Press, COED, Politco, Independent, Las Vegas Sun and The Herald Times . I was granted political asylum in the USA and currently live in New Jersey, as a curious digital advisor, proud mother, happy wife, thirsty scuba diver, and passionate tea addict.
It is common to think that a nice-looking website is everything needed for a successful online presence. Unfortunately, your website is only the tip of the iceberg. The aim of all digital marketing endeavors is to build a strong online presence. The formula for successful online presence always stays the same. It is a quality website with a good user experience + Search Engine Optimization (SEO)+ local SEO + Pay Per Click (PPC) + Social Media Marketing (SMM + Email Marketing (EMM )+ Online Reputation. Although, the proportions, tactics, and circumstances are always unique for each business and the digital marketing manager is the one who is in charge of creating the equation that works and brings business from the internet.
Every business is unique. You can’t just use a cookie-cutter approach and expect to succeed online. To build a strong digital presence, it is needed to take a deep dive researching your industry, analyze tons of data, find out how to distinguish your business online, how to overcome your competition, how to persuade Google and other search engines to trust your website and 101 other things that, as a system would bring fruitful results.