SENIOR MARKETING MANAGER, Bergen Logistics, Elanders Group: Global Supply Chain & SaaS Solutions
Directed digital/ traditional marketing teams, delivering measurable results & fostering collaboration across sales, BD & IT. Increased North American digital revenue share to 42% in 2024 (from 34% in 2023) despite economic challenges. Achieved 15% PPC budget savings by bringing campaign management in-house, enhancing agility & ROI. Boosted website Domain Authority from 26 to 31, driving organic lead generation, optimizing local SEO & improving brand reputation. Resolved lead attribution challenges &enhanced tracking accuracy. Led video content production, webinars & traditional lead generation efforts. Ensured compliance with GDPR, Privacy & ADA standards. Streamlined workflows & leveraged AI technologies to advance marketing strategies.
DIGITAL MARKETING MANAGER, CloudX Systems: SaaS, cloud-based WMS
Managed digital marketing initiatives, driving website traffic to 20K/month & increasing Domain Authority from 0 to 14 through SEO, content marketing & UX/UI improvements. Created industry-specific content & high-ROI PPC campaigns across Google Ads, Bing Ads & LinkedIn. Expanded social media presence, improved lead attribution with CRM integration & aligned marketing strategies with product & sales teams to support client acquisition & retention.
DIGITAL MARKETING DIRECTOR, Dimaco Web: Digital marketing agency for healthcare industry
Led a digital marketing team at a firm specializing in economic studies, enhancing data-driven communications for trade groups, non-profits, coalitions & political campaigns. Managed the creation of user-friendly websites showcasing economic data, boosting engagement. Executed SEO strategies to improve site visibility and rankings. Coordinated with cross-functional teams, ensuring project milestones were met. Partnered with economists & developers to integrate real-time data into accessible web interfaces. Managed timelines & quality assurance for multiple digital campaigns, ensuring successful outcomes aligned with client objectives.
DIGITAL MARKETING ADVISOR, JOHN DUNHAM & ASSOCIATES :Economic studies for legislative efforts support
Delivered measurable results for 30+ healthcare & mental health clients, leading marketing & IT teams. Drove 20–30% YoY growth in qualified leads with multi-channel strategies, boosted organic traffic by 40% through SEO & reduced CPL by 25% in high-budget PPC campaigns. Crafted trust-building content while ensuring HIPAA compliance & ethical practices. Contracted as a Digital Advisor for medical detox facilities across the U.S.
HEAD OF DIGITAL MARKETING DCS: IT services provider & marketing agency
Led marketing at DCS, a marketing agency & integrated IT services provider. Increased website traffic by 40% through SEO and content strategies, boosted ROI by 30% with high-performing campaigns, and drove revenue growth by onboarding major clients. Streamlined operations by integrating marketing automation with IT systems for improved efficiency.
RELOCATION: Career break
Fled Russia in 2016 as a Putin opposition leader, seeking political asylum (now a U.S. citizen). Leveraged the digital marketing expertise to secure media coverage exposing Putin's regime in a provincial Russian town, featured in Associated Press, The Times, Daily Mail, Politco, & Independent.
Bilingual: English & Russian, IQ 125
General skills: Strategic planning, Marketing strategy, Data Analysis, UX/UI Knowledge, PPC Expert, SEO Expert, Performance Marketing, Brand Management, Product Management, Social Media Marketing, Growth Marketing, CRM/Automation, Budget Management, Conversion Rate Optimization, Email Marketing, Team Collaboration, Digital Transformation Skills, Martech Integration
General toolset: Microsoft 365, G-Suit, Zoho CRM, SalesForce, Netsuite, AutoTask, LibreOffice, PDF-filler, Trello, Azure DevOps
AI-driven marketing tools: Jasper AI, Amplemarket, Leadforensics, Synthesia, Dall.E, ChatGPT, Bard, Copilot, Perplexity AI
Website design: HTML, CSS, WordPress, Wix, Canva, Figma, Elementor, slider Revolution, Divi builder, Medsol builder, Beaver builder
SEO: Moz, Ahrefs, SemRush, SpyFu, Long Tail Pro, Majestic, Wordai, Google API, IP Vanish, Agency Analytics
Local SEO: Google Business profile, Bing Places, Advice Local, Syn Up, Yext
PPC Ads (Google/Bing/Yandex certified; Google Partner): Google Ads Editor, Google Ads, Bing Ads, LinedIn Ads, Yandex Commander, Amazon Merchant Center
Social media marketing & content building: FB, Instagram, In, Blog2Social, CopyScape, TextBroker, I-writer, Article builder, Buzzsumo, ChatGPT & other Open AI resources
Email marketing: Mailchimp, Constant Contact, Zoho Survey
Reputational marketing: Google Alerts, How Social, Social Mention, Mentionlitics, Medium, Vocal. Able to distribute press releases/articles to the top national/regional media via prlog.org, pr.com, onlineprnews.com, newswirenext.com, businesswire.com, cision.com, icrowdnewswire.com
Analytics: Google Search Central, Google Analytics, Google Search Console, Agency Analytics, Bing Webmaster Tool, Yandex Metrika, Tableau, Qlik Analytics, Zoho Analytics
Natalia Golenkova (2023). What Works Online. KDP
Medium, 2019-Present. Contribute articles on digital marketing at natalia-golenkova.medium.com
Vocal Media, 2021-Present. Contribute articles on digital marketing at vocal.media/authors/natalia-golenkova
Google Partner since 2019, Yandex Direct/Metrika certified since 2015, Google Ads/Bing Ads/Analytics certified since 2017.
The Open University, Milton Keynes, United Kingdom
Master's degree in Management.
Orel Technical University, Orel, Russia
Russian equivalent of a Juris Doctor (JD), Summa Cum Laude.
Bilingual: English & Russian, IQ 125
General skills: Strategic planning, Marketing strategy, Data Analysis, UX/UI Knowledge, PPC Expert, SEO Expert, Performance Marketing, Brand Management, Product Management, Social Media Marketing, Growth Marketing, CRM/Automation, Budget Management, Conversion Rate Optimization, Email Marketing, Team Collaboration, Digital Transformation Skills, Martech Integration
General toolset: Microsoft 365, G-Suit, Zoho CRM, SalesForce, Netsuite, AutoTask, LibreOffice, PDF-filler, Trello, Azure DevOps
AI-driven marketing tools: Jasper AI, Amplemarket, Leadforensics, Synthesia, Dall.E, ChatGPT, Bard, Copilot, Perplexity AI
Website design: HTML, CSS, WordPress, Wix, Canva, Figma, Elementor, slider Revolution, Divi builder, Medsol builder, Beaver builder
SEO: Moz, Ahrefs, SemRush, SpyFu, Long Tail Pro, Majestic, Wordai, Google API, IP Vanish, Agency Analytics
Local SEO: Google Business profile, Bing Places, Advice Local, Syn Up, Yext
PPC Ads (Google/Bing/Yandex certified; Google Partner): Google Ads Editor, Google Ads, Bing Ads, LinedIn Ads, Yandex Commander, Amazon Merchant Center
Social media marketing & content building: FB, Instagram, In, Blog2Social, CopyScape, TextBroker, I-writer, Article builder, Buzzsumo, ChatGPT & other Open AI resources
Email marketing: Mailchimp, Constant Contact, Zoho Survey
Reputational marketing: Google Alerts, How Social, Social Mention, Mentionlitics, Medium, Vocal. Able to distribute press releases/articles to the top national/regional media via prlog.org, pr.com, onlineprnews.com, newswirenext.com, businesswire.com, cision.com, icrowdnewswire.com
Analytics: Google Search Central, Google Analytics, Google Search Console, Agency Analytics, Bing Webmaster Tool, Yandex Metrika, Tableau, Qlik Analytics, Zoho Analytics
Natalia Golenkova (2023). What Works Online. KDP
Medium, 2019-Present. Contribute articles on digital marketing at natalia-golenkova.medium.com
Vocal Media, 2021-Present. Contribute articles on digital marketing at vocal.media/authors/natalia-golenkova
SENIOR MARKETING MANAGER, Bergen Logistics, Elanders Group: Global Supply Chain & SaaS Solutions
Directed digital/ traditional marketing teams, delivering measurable results & fostering collaboration across sales, BD & IT. Increased North American digital revenue share to 42% in 2024 (from 34% in 2023) despite economic challenges. Achieved 15% PPC budget savings by bringing campaign management in-house, enhancing agility & ROI. Boosted website Domain Authority from 26 to 31, driving organic lead generation, optimizing local SEO & improving brand reputation. Resolved lead attribution challenges &enhanced tracking accuracy. Led video content production, webinars & traditional lead generation efforts. Ensured compliance with GDPR, Privacy & ADA standards. Streamlined workflows & leveraged AI technologies to advance marketing strategies.
DIGITAL MARKETING MANAGER, CloudX Systems: SaaS, cloud-based WMS
Managed digital marketing initiatives, driving website traffic to 20K/month & increasing Domain Authority from 0 to 14 through SEO, content marketing & UX/UI improvements. Created industry-specific content & high-ROI PPC campaigns across Google Ads, Bing Ads & LinkedIn. Expanded social media presence, improved lead attribution with CRM integration & aligned marketing strategies with product & sales teams to support client acquisition & retention.
DIGITAL MARKETING DIRECTOR, Dimaco Web: Digital marketing agency for healthcare industry
Led a digital marketing team at a firm specializing in economic studies, enhancing data-driven communications for trade groups, non-profits, coalitions & political campaigns. Managed the creation of user-friendly websites showcasing economic data, boosting engagement. Executed SEO strategies to improve site visibility and rankings. Coordinated with cross-functional teams, ensuring project milestones were met. Partnered with economists & developers to integrate real-time data into accessible web interfaces. Managed timelines & quality assurance for multiple digital campaigns, ensuring successful outcomes aligned with client objectives.
DIGITAL MARKETING ADVISOR, JOHN DUNHAM & ASSOCIATES :Economic studies for legislative efforts support
Delivered measurable results for 30+ healthcare & mental health clients, leading marketing & IT teams. Drove 20–30% YoY growth in qualified leads with multi-channel strategies, boosted organic traffic by 40% through SEO & reduced CPL by 25% in high-budget PPC campaigns. Crafted trust-building content while ensuring HIPAA compliance & ethical practices. Contracted as a Digital Advisor for medical detox facilities across the U.S.
HEAD OF DIGITAL MARKETING DCS: IT services provider & marketing agency
Led marketing at DCS, a marketing agency & integrated IT services provider. Increased website traffic by 40% through SEO and content strategies, boosted ROI by 30% with high-performing campaigns, and drove revenue growth by onboarding major clients. Streamlined operations by integrating marketing automation with IT systems for improved efficiency.
RELOCATION: Career break
Fled Russia in 2016 as a Putin opposition leader, seeking political asylum (now a U.S. citizen). Leveraged the digital marketing expertise to secure media coverage exposing Putin's regime in a provincial Russian town, featured in Associated Press, The Times, Daily Mail, Politco, & Independent.
Google Partner since 2019, Yandex Direct/Metrika certified since 2015, Google Ads/Bing Ads/Analytics certified since 2017.
The Open University, Milton Keynes, United Kingdom
Master's degree in Management.
Orel Technical University, Orel, Russia
Russian equivalent of a Juris Doctor (JD), Summa Cum Laude.