Natalia
Golenkova
Golenkova
Head Of Marketing, Head of Digital Marketing, Head of SEO, Head of PPC, Digital Marketing Director, or similar roles
SENIOR MARKETING MANAGER, Bergen Logistics, Elanders Group: Global Supply Chain & SaaS Solutions
Increased global (NA, EU, UK, APAC) digital marketing revenue share to 46% in 2024 (from 34% in 2023) despite economic challenges.
Achieved 15% PPC budget savings by bringing campaign management inhouse, enhancing agility and ROI.
Boosted website Domain Authority from 26 to 31, driving organic lead generation, optimizing local SEO and improving brand reputation.
Resolved lead attribution challenges and enhanced tracking accuracy. Streamlined workflows and leveraged AI technologies to advance marketing strategies.
Led video content production, webinars and traditional lead generation efforts.
Ensured compliance with GDPR, Privacy and ADA standards.
DIGITAL MARKETING MANAGER, CloudX Systems: SaaS, cloud-based WMS
Managed digital marketing initiatives, driving website traffic from 0 to 20K/month and increased Domain Authority from 0 to 14 through SEO, content marketing and UX/UI improvements.
Created industry-specific content and high-ROI PPC campaigns across Google Ads, Bing Ads and LinkedIn.
Expanded social media presence, improved lead attribution with CRM integration
Aligned marketing strategies with product and sales teams to support client acquisition and retention
DIGITAL MARKETING DIRECTOR, Dimaco Web: Digital marketing agency for healthcare industry
Drove 20% YoY growth in qualified leads with multi-channel strategies, boosted organic traffic by 40% through SEO and reduced CPC by 25% in high-budget PPC campaigns.
Delivered measurable results for 30+ healthcare and mental health clients, leading marketing and IT teams.
Crafted trust-building content while ensuring HIPAA compliance and ethical practices.
DIGITAL MARKETING ADVISOR, JOHN DUNHAM & ASSOCIATES :Economic studies for legislative efforts support
Managed the creation of user-friendly websites showcasing economic data, boosting engagement. Executed SEO strategies to improve site visibility and rankings.
Led a digital marketing team at a firm specializing in economic studies, enhancing data-driven communications for trade groups, non-profits, coalitions and political campaigns.
Coordinated with cross-functional teams, ensuring project milestones were met. Partnered with economists and developers to integrate real-time data into accessible web interfaces.
Managed timelines and quality assurance for multiple digital campaigns, ensuring successful outcomes aligned with client objectives.
HEAD OF DIGITAL MARKETING DCS: IT services provider & marketing agency
Led marketing at DCS, a marketing agency and integrated IT services provider.
Increased website traffic by 65% through SEO and content strategies, boosted ROI by 30% with high-performing campaigns, and drove revenue growth by
onboarding major clients.
Streamlined operations by integrating marketing automation with IT systems for improved efficiency.
RELOCATION: Career break
Fled Russia in 2016 as a Putin opposition leader, seeking political asylum (now a U.S. citizen). Leveraged the digital marketing expertise to secure media coverage exposing Putin's regime in a provincial Russian town, featured in Associated Press, The Times, Daily Mail, Politco, & Independent.
Soft skills: Analytical Thinking & Problem-Solving: IQ 125; Ability to inspire & lead cross-functional/intrenational teams: Bilingual: English & Russian; Making confident, well-informed decisions under pressure/ Resilience & Adaptability: U.S. citizen with a strong background in overcoming challenges, including navigating political adversity as a former opposition leader in Russia.
Technical skills: Marketign automation, Marketing strategy, Data Analysis, UX/UI Knowledge, PPC Expert, SEO Expert, Performance Marketing, Brand Management, Product Management, Social Media Marketing, Growth Marketing, CRM/Automation, Budget Management, Conversion Rate Optimization, Email Marketing, Team Collaboration, Digital Transformation Skills, Martech Integration
General toolset: Microsoft 365, G-Suit, Zoho CRM, SalesForce, Netsuite, AutoTask, LibreOffice, PDF-filler, Trello, Azure DevOps
AI-driven marketing toolset: Jasper AI, Amplemarket, Leadforensics, Synthesia, Dall.E, ChatGPT, Bard, Copilot, Perplexity AI
Website design: HTML, CSS, WordPress, Wix, Canva, Figma, Elementor, slider Revolution, Divi builder, Medsol builder, Beaver builder
SEO toolset: Moz, Ahrefs, SemRush, SpyFu, Long Tail Pro, Majestic, Wordai, Google API, IP Vanish, Agency Analytics
Local SEO toolset: Google Business profile, Bing Places, Advice Local, Syn Up, Yext
PPC toolset: (Google/Bing/Yandex certified; Google Partner): Google Ads Editor, Google Ads, Bing Ads, LinedIn Ads, Yandex Commander, Amazon Merchant Center
Social media marketing & content building toolset: FB, Instagram, In, Blog2Social, CopyScape, TextBroker, I-writer, Article builder, Buzzsumo, ChatGPT & other Open AI resources
Email marketing toolset: Mailchimp, Constant Contact, Zoho Survey
Reputational marketing toolset: Google Alerts, How Social, Social Mention, Mentionlitics, Medium, Vocal. Able to distribute press releases/articles to the top national/regional media via prlog.org, pr.com, onlineprnews.com, newswirenext.com, businesswire.com, cision.com, icrowdnewswire.com
Analytics: Google Search Central, Google Analytics, Google Search Console, Agency Analytics, Bing Webmaster Tool, Yandex Metrika, Tableau, Qlik Analytics, Zoho Analytics
Natalia Golenkova (2025). What Works Online. KDP
Medium, 2019-Present. Contribute articles on digital marketing at natalia-golenkova.medium.com
Vocal Media, 2021-Present. Contribute articles on digital marketing at vocal.media/authors/natalia-golenkova
Google Partner since 2019, Yandex Direct/Metrika certified since 2015, Google Ads/Bing Ads/Analytics certified since 2017.
The Open University, Milton Keynes, United Kingdom
Master's degree in Management.
Orel Technical University, Orel, Russia
Russian equivalent of a Juris Doctor (JD), Summa Cum Laude.
Soft skills: Analytical Thinking & Problem-Solving: IQ 125; Ability to inspire & lead cross-functional/intrenational teams: Bilingual: English & Russian; Making confident, well-informed decisions under pressure/ Resilience & Adaptability: U.S. citizen with a strong background in overcoming challenges, including navigating political adversity as a former opposition leader in Russia.
Technical skills: Marketign automation, Marketing strategy, Data Analysis, UX/UI Knowledge, PPC Expert, SEO Expert, Performance Marketing, Brand Management, Product Management, Social Media Marketing, Growth Marketing, CRM/Automation, Budget Management, Conversion Rate Optimization, Email Marketing, Team Collaboration, Digital Transformation Skills, Martech Integration
General toolset: Microsoft 365, G-Suit, Zoho CRM, SalesForce, Netsuite, AutoTask, LibreOffice, PDF-filler, Trello, Azure DevOps
AI-driven marketing toolset: Jasper AI, Amplemarket, Leadforensics, Synthesia, Dall.E, ChatGPT, Bard, Copilot, Perplexity AI
Website design: HTML, CSS, WordPress, Wix, Canva, Figma, Elementor, slider Revolution, Divi builder, Medsol builder, Beaver builder
SEO toolset: Moz, Ahrefs, SemRush, SpyFu, Long Tail Pro, Majestic, Wordai, Google API, IP Vanish, Agency Analytics
Local SEO toolset: Google Business profile, Bing Places, Advice Local, Syn Up, Yext
PPC toolset: (Google/Bing/Yandex certified; Google Partner): Google Ads Editor, Google Ads, Bing Ads, LinedIn Ads, Yandex Commander, Amazon Merchant Center
Social media marketing & content building toolset: FB, Instagram, In, Blog2Social, CopyScape, TextBroker, I-writer, Article builder, Buzzsumo, ChatGPT & other Open AI resources
Email marketing toolset: Mailchimp, Constant Contact, Zoho Survey
Reputational marketing toolset: Google Alerts, How Social, Social Mention, Mentionlitics, Medium, Vocal. Able to distribute press releases/articles to the top national/regional media via prlog.org, pr.com, onlineprnews.com, newswirenext.com, businesswire.com, cision.com, icrowdnewswire.com
Analytics: Google Search Central, Google Analytics, Google Search Console, Agency Analytics, Bing Webmaster Tool, Yandex Metrika, Tableau, Qlik Analytics, Zoho Analytics
Natalia Golenkova (2025). What Works Online. KDP
Medium, 2019-Present. Contribute articles on digital marketing at natalia-golenkova.medium.com
Vocal Media, 2021-Present. Contribute articles on digital marketing at vocal.media/authors/natalia-golenkova
SENIOR MARKETING MANAGER, Bergen Logistics, Elanders Group: Global Supply Chain & SaaS Solutions
Increased global (NA, EU, UK, APAC) digital marketing revenue share to 46% in 2024 (from 34% in 2023) despite economic challenges.
Achieved 15% PPC budget savings by bringing campaign management inhouse, enhancing agility and ROI.
Boosted website Domain Authority from 26 to 31, driving organic lead generation, optimizing local SEO and improving brand reputation.
Resolved lead attribution challenges and enhanced tracking accuracy. Streamlined workflows and leveraged AI technologies to advance marketing strategies.
Led video content production, webinars and traditional lead generation efforts.
Ensured compliance with GDPR, Privacy and ADA standards.
DIGITAL MARKETING MANAGER, CloudX Systems: SaaS, cloud-based WMS
Managed digital marketing initiatives, driving website traffic from 0 to 20K/month and increased Domain Authority from 0 to 14 through SEO, content marketing and UX/UI improvements.
Created industry-specific content and high-ROI PPC campaigns across Google Ads, Bing Ads and LinkedIn.
Expanded social media presence, improved lead attribution with CRM integration
Aligned marketing strategies with product and sales teams to support client acquisition and retention
DIGITAL MARKETING DIRECTOR, Dimaco Web: Digital marketing agency for healthcare industry
Drove 20% YoY growth in qualified leads with multi-channel strategies, boosted organic traffic by 40% through SEO and reduced CPC by 25% in high-budget PPC campaigns.
Delivered measurable results for 30+ healthcare and mental health clients, leading marketing and IT teams.
Crafted trust-building content while ensuring HIPAA compliance and ethical practices.
DIGITAL MARKETING ADVISOR, JOHN DUNHAM & ASSOCIATES :Economic studies for legislative efforts support
Managed the creation of user-friendly websites showcasing economic data, boosting engagement. Executed SEO strategies to improve site visibility and rankings.
Led a digital marketing team at a firm specializing in economic studies, enhancing data-driven communications for trade groups, non-profits, coalitions and political campaigns.
Coordinated with cross-functional teams, ensuring project milestones were met. Partnered with economists and developers to integrate real-time data into accessible web interfaces.
Managed timelines and quality assurance for multiple digital campaigns, ensuring successful outcomes aligned with client objectives.
HEAD OF DIGITAL MARKETING DCS: IT services provider & marketing agency
Led marketing at DCS, a marketing agency and integrated IT services provider.
Increased website traffic by 65% through SEO and content strategies, boosted ROI by 30% with high-performing campaigns, and drove revenue growth by
onboarding major clients.
Streamlined operations by integrating marketing automation with IT systems for improved efficiency.
RELOCATION: Career break
Fled Russia in 2016 as a Putin opposition leader, seeking political asylum (now a U.S. citizen). Leveraged the digital marketing expertise to secure media coverage exposing Putin's regime in a provincial Russian town, featured in Associated Press, The Times, Daily Mail, Politco, & Independent.
Google Partner since 2019, Yandex Direct/Metrika certified since 2015, Google Ads/Bing Ads/Analytics certified since 2017.
The Open University, Milton Keynes, United Kingdom
Master's degree in Management.
Orel Technical University, Orel, Russia
Russian equivalent of a Juris Doctor (JD), Summa Cum Laude.
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