Download PDF
Natalia Golenkova resume photo
Natalia Golenkova LinkedIn QR code
Natalia
Golenkova
Senior Marketing Manager, Head Of Marketing, Head of Digital Marketing, Marketing Director, Digital Marketing Director, or similar roles.
Goal-oriented, data-driven marketing leader with over 10 years of hands-on experience in digital and traditional marketing. Proven success driving growth and profitability through online/ offline channels, optimizing customer journeys, and integrating AI technologies with human intelligence for lead generation and customer retention.
Experienced in building enterprise-level digital presences from scratch, setting strategic goals, refining marketing plans and driving KPIs.
Google, Bing, and Yandex certified since 2016, specializing in SEO, PPC advertising, social media marketing, email marketing and reputation management.
A bilingual manager with experience leading US-based teams, remote professionals and international freelancers.
With a Master’s degree in Management, has excelled across diverse industries, including healthcare, software development (SaaS), IT, supply chain and financial services. Skilled at delivering measurable results in competitive environments and managing significant budgets with strong ROI.
Holds the Russian equivalent of a Juris Doctor (JD) and brings extensive knowledge of online legal compliance, including GDPR, Privacy regulation, HIPAA, ADA accessibility standards, copyright laws and LegitScript.
As a US citizen granted political asylum, offers a unique combination of diversity, resilience and innovative thinking. Outside of work, an enthusiastic skier, novice long-distance runner & passionate tea lover.
Open to full-time remote or hybrid positions within the New York City Metropolitan Area, with compensation aligned with industry standards.
Experience
2023 - Present

DIGITAL MARKETING MANAGER, CloudX Systems: SaaS, cloud-based WMS

Managed digital marketing initiatives, driving website traffic to 20K/month & increasing Domain Authority from 0 to 14 through SEO, content marketing & UX/UI improvements. Created industry-specific content & high-ROI PPC campaigns across Google Ads, Bing Ads & LinkedIn. Expanded social media presence, improved lead attribution with CRM integration & aligned marketing strategies with product & sales teams to support client acquisition & retention.

2021 - 2023

DIGITAL MARKETING DIRECTOR, Dimaco Web: Digital marketing agency for healthcare industry

Led a digital marketing team at a firm specializing in economic studies, enhancing data-driven communications for trade groups, non-profits, coalitions & political campaigns. Managed the creation of user-friendly websites showcasing economic data, boosting engagement. Executed SEO strategies to improve site visibility and rankings. Coordinated with cross-functional teams, ensuring project milestones were met. Partnered with economists & developers to integrate real-time data into accessible web interfaces. Managed timelines & quality assurance for multiple digital campaigns, ensuring successful outcomes aligned with client objectives.

2021 - 2023

DIGITAL MARKETING ADVISOR, JOHN DUNHAM & ASSOCIATES :Economic studies for legislative efforts support

Delivered measurable results for 30+ healthcare & mental health clients, leading marketing & IT teams. Drove 20–30% YoY growth in qualified leads with multi-channel strategies, boosted organic traffic by 40% through SEO & reduced CPL by 25% in high-budget PPC campaigns. Crafted trust-building content while ensuring HIPAA compliance & ethical practices. Contracted as a Digital Advisor for medical detox facilities across the U.S.

2017 - 2020

HEAD OF DIGITAL MARKETING DCS: IT services provider & marketing agency

Led marketing at DCS, a marketing agency & integrated IT services provider. Increased website traffic by 40% through SEO and content strategies, boosted ROI by 30% with high-performing campaigns, and drove revenue growth by onboarding major clients. Streamlined operations by integrating marketing automation with IT systems for improved efficiency.

2016-2017

RELOCATION: Career break

Fled Russia in 2016 as a Putin opposition leader, seeking political asylum (now a U.S. citizen). Leveraged the digital marketing expertise to secure media coverage exposing Putin's regime in a provincial Russian town, featured in Associated Press, The Times, Daily Mail, Politco, & Independent.

Skills

Bilingual: English & Russian, IQ 125

General skills: Strategic planning, Marketing strategy, Data Analysis, UX/UI Knowledge, PPC Expert, SEO Expert, Performance Marketing, Brand Management, Product Management, Social Media Marketing, Growth Marketing, CRM/Automation, Budget Management, Conversion Rate Optimization, Email Marketing, Team Collaboration, Digital Transformation Skills, Martech Integration

General toolset: Microsoft 365, G-Suit, Zoho CRM, SalesForce, Netsuite, AutoTask, LibreOffice, PDF-filler, Trello, Azure DevOps

AI-driven marketing tools: Jasper AI, Amplemarket, Leadforensics, Synthesia, Dall.E, ChatGPT, Bard, Copilot, Perplexity AI

Website design: HTML, CSS, WordPress, Wix, Canva, Figma, Elementor, slider Revolution, Divi builder, Medsol builder, Beaver builder

SEO: Moz, Ahrefs, SemRush, SpyFu, Long Tail Pro, Majestic, Wordai, Google API, IP Vanish, Agency Analytics

Local SEO: Google Business profile, Bing Places, Advice Local, Syn Up, Yext

PPC Ads (Google/Bing/Yandex certified; Google Partner): Google Ads Editor, Google Ads, Bing Ads, LinedIn Ads, Yandex Commander, Amazon Merchant Center

Social media marketing & content building: FB, Instagram, In, Blog2Social, CopyScape, TextBroker, I-writer, Article builder, Buzzsumo, ChatGPT & other Open AI resources

Email marketing: Mailchimp, Constant Contact, Zoho Survey

Reputational marketing: Google Alerts, How Social, Social Mention, Mentionlitics, Medium, Vocal. Able to distribute press releases/articles to the top national/regional media via prlog.org, pr.com, onlineprnews.com, newswirenext.com, businesswire.com, cision.com, icrowdnewswire.com

Analytics: Google Search Central, Google Analytics, Google Search Console, Agency Analytics, Bing Webmaster Tool, Yandex Metrika, Tableau, Qlik Analytics, Zoho Analytics

Publications

Natalia Golenkova (2023). What Works Online. KDP

Medium, 2019-Present. Contribute articles on digital marketing at natalia-golenkova.medium.com

Vocal Media, 2021-Present. Contribute articles on digital marketing at vocal.media/authors/natalia-golenkova

Education
2015 - 2025

Google Partner since 2019, Yandex Direct/Metrika certified since 2015, Google Ads/Bing Ads/Analytics certified since 2017.

2008 - 2011

The Open University, Milton Keynes, United Kingdom

Master's degree in Management.

1998 - 2003

Orel Technical University, Orel, Russia

Russian equivalent of a Juris Doctor (JD), Summa Cum Laude.

Contact
322 Bogert Ave,
Ridgewood, NJ, 07450
Contact
322 Bogert Ave,
Ridgewood, NJ, 07450
Skills

Bilingual: English & Russian, IQ 125

General skills: Strategic planning, Marketing strategy, Data Analysis, UX/UI Knowledge, PPC Expert, SEO Expert, Performance Marketing, Brand Management, Product Management, Social Media Marketing, Growth Marketing, CRM/Automation, Budget Management, Conversion Rate Optimization, Email Marketing, Team Collaboration, Digital Transformation Skills, Martech Integration

General toolset: Microsoft 365, G-Suit, Zoho CRM, SalesForce, Netsuite, AutoTask, LibreOffice, PDF-filler, Trello, Azure DevOps

AI-driven marketing tools: Jasper AI, Amplemarket, Leadforensics, Synthesia, Dall.E, ChatGPT, Bard, Copilot, Perplexity AI

Website design: HTML, CSS, WordPress, Wix, Canva, Figma, Elementor, slider Revolution, Divi builder, Medsol builder, Beaver builder

SEO: Moz, Ahrefs, SemRush, SpyFu, Long Tail Pro, Majestic, Wordai, Google API, IP Vanish, Agency Analytics

Local SEO: Google Business profile, Bing Places, Advice Local, Syn Up, Yext

PPC Ads (Google/Bing/Yandex certified; Google Partner): Google Ads Editor, Google Ads, Bing Ads, LinedIn Ads, Yandex Commander, Amazon Merchant Center

Social media marketing & content building: FB, Instagram, In, Blog2Social, CopyScape, TextBroker, I-writer, Article builder, Buzzsumo, ChatGPT & other Open AI resources

Email marketing: Mailchimp, Constant Contact, Zoho Survey

Reputational marketing: Google Alerts, How Social, Social Mention, Mentionlitics, Medium, Vocal. Able to distribute press releases/articles to the top national/regional media via prlog.org, pr.com, onlineprnews.com, newswirenext.com, businesswire.com, cision.com, icrowdnewswire.com

Analytics: Google Search Central, Google Analytics, Google Search Console, Agency Analytics, Bing Webmaster Tool, Yandex Metrika, Tableau, Qlik Analytics, Zoho Analytics

Publications

Natalia Golenkova (2023). What Works Online. KDP

Medium, 2019-Present. Contribute articles on digital marketing at natalia-golenkova.medium.com

Vocal Media, 2021-Present. Contribute articles on digital marketing at vocal.media/authors/natalia-golenkova

Experience
2023 - Present

SENIOR MARKETING MANAGER, Bergen Logistics, Elanders Group: Global Supply Chain & SaaS Solutions

Directed digital/ traditional marketing teams, delivering measurable results & fostering collaboration across sales, BD & IT. Increased North American digital revenue share to 42% in 2024 (from 34% in 2023) despite economic challenges. Achieved 15% PPC budget savings by bringing campaign management in-house, enhancing agility & ROI. Boosted website Domain Authority from 26 to 31, driving organic lead generation, optimizing local SEO & improving brand reputation. Resolved lead attribution challenges &enhanced tracking accuracy. Led video content production, webinars & traditional lead generation efforts. Ensured compliance with GDPR, Privacy & ADA standards. Streamlined workflows & leveraged AI technologies to advance marketing strategies.

2023 - Present

DIGITAL MARKETING MANAGER, CloudX Systems: SaaS, cloud-based WMS

Managed digital marketing initiatives, driving website traffic to 20K/month & increasing Domain Authority from 0 to 14 through SEO, content marketing & UX/UI improvements. Created industry-specific content & high-ROI PPC campaigns across Google Ads, Bing Ads & LinkedIn. Expanded social media presence, improved lead attribution with CRM integration & aligned marketing strategies with product & sales teams to support client acquisition & retention.

2021 - 2023

DIGITAL MARKETING DIRECTOR, Dimaco Web: Digital marketing agency for healthcare industry

Led a digital marketing team at a firm specializing in economic studies, enhancing data-driven communications for trade groups, non-profits, coalitions & political campaigns. Managed the creation of user-friendly websites showcasing economic data, boosting engagement. Executed SEO strategies to improve site visibility and rankings. Coordinated with cross-functional teams, ensuring project milestones were met. Partnered with economists & developers to integrate real-time data into accessible web interfaces. Managed timelines & quality assurance for multiple digital campaigns, ensuring successful outcomes aligned with client objectives.

2021 - 2023

DIGITAL MARKETING ADVISOR, JOHN DUNHAM & ASSOCIATES :Economic studies for legislative efforts support

Delivered measurable results for 30+ healthcare & mental health clients, leading marketing & IT teams. Drove 20–30% YoY growth in qualified leads with multi-channel strategies, boosted organic traffic by 40% through SEO & reduced CPL by 25% in high-budget PPC campaigns. Crafted trust-building content while ensuring HIPAA compliance & ethical practices. Contracted as a Digital Advisor for medical detox facilities across the U.S.

2017 - 2020

HEAD OF DIGITAL MARKETING DCS: IT services provider & marketing agency

Led marketing at DCS, a marketing agency & integrated IT services provider. Increased website traffic by 40% through SEO and content strategies, boosted ROI by 30% with high-performing campaigns, and drove revenue growth by onboarding major clients. Streamlined operations by integrating marketing automation with IT systems for improved efficiency.

2016-2017

RELOCATION: Career break

Fled Russia in 2016 as a Putin opposition leader, seeking political asylum (now a U.S. citizen). Leveraged the digital marketing expertise to secure media coverage exposing Putin's regime in a provincial Russian town, featured in Associated Press, The Times, Daily Mail, Politco, & Independent.

Education
2015 - 2025

Google Partner since 2019, Yandex Direct/Metrika certified since 2015, Google Ads/Bing Ads/Analytics certified since 2017.

2008 - 2011

The Open University, Milton Keynes, United Kingdom

Master's degree in Management.

1998 - 2003

Orel Technical University, Orel, Russia

Russian equivalent of a Juris Doctor (JD), Summa Cum Laude.

Ready to discuss work opportunities.
Drop me a line!







    Download PDF