Artists, illustrators, and web designers know that color can dramatically affect moods, feelings, and emotions. “Colors, like features, follow the changes of the emotions,” the artist Pablo Picasso once remarked.
Are you curious about the favorite colors in the world and in the USA? Wondering how color influences marketing and sales? I’ll cover all that. I am Natalia Golenkova, US-based Digital Advisor, Google certified specialist, and Google Partner with hands-on experience in digital marketing & online security. Today we will discuss how the right colors can highlight your business’ strengths and improve your marketing campaigns. Are you surprised that the right colors can help you attract the right customers and consumers? Knowing statistics about the most popular colors in the USA, the most popular colors in the world, and understanding the basics of Color Psychology will help your business to succeed online and offline.
If you want to be at the edge of the new trends please look at the two reports below. Unfortunately, when it comes to trends and artists – there are tons of options and lots of opinions.
Shutterstock has released its 2021 Color Trends Report based on billions of pixels from images and videos downloaded from their platform around the world.
The biggest color trends in 2021 according to Canva.
Everyone has heard about color psychology. Color psychology is a study of hues and their influence on human behavior. It’s one of the key pillars of branding and marketing and it is a key player when it comes to deciding on your logo’s colors. According to color psychology: Blue is described as a favorite color by many people and is the color most preferred by men. Because blue is favored by so many people, it is often viewed as a non-threatening color that can seem conservative and traditional. … Blue is often seen as a sign of stability and reliability.
A worldwide survey reveals that blue is the most popular color in 10 countries across four continents. Color is said to influence our moods, eating habits – even who we date. It is also closely tied to national and political identity. Yet a new YouGov survey conducted in 10 countries across four continents shows that one color – blue – is the most popular across the board. Between 23% (in Indonesia) and 33% (in Great Britain) like blue most out of the colors listed, putting it 8-18 points ahead of any other color.
The second-most popular color varies more from place to place, though it’s always one of three other options: green (second in Thailand, China, and the United States), red (in Indonesia, Singapore, Germany, and Britain), or purple (in Hong Kong). In Malaysia and Australia red and purple are tied for second.
Blue wins even in places like China, where colors like red, yellow and green are considered to be auspicious or lucky (though the distinction between blue and green found in English is a more modern development for the Chinese language).
As part of a recent study on gender norms, University of Maryland sociologist Philip Cohen asked nearly 2,000 men and women a simple question: “What’s your favorite color?” Blue turned out to be most popular across the board, followed by green for men and purple for women. The color preferences break down as follows:
Blue is a color often found in nature such as the pale blue of a daytime sky or the rich dark blue of a deep pool of water. It is for this reason perhaps that people often describe the color blue as calm and serene. Yet as a cool color, blue can sometimes seem icy, distant, or even cold. Individual experiences also have an important effect on the moods that colors can create. If you associate the color blue with a vivacious and lively friend, then you might see it as a high-energy color that evokes a sense of excitement.
“Blue is the color of sky, ocean, sleep, and twilight. It is a color that makes me feel so good. When I see it, I almost feel like I am in heaven. For me, blue is the color of sincerity, inspiration, and spirituality. It makes me feel like I am good enough.” — Pradnya
“I love the sight of blue…especially shades of turquoise like teal and aquamarine. I tend to be naturally drawn to this color; I believe because it is the color of my aura. I am already a very calm, serene, emotionally balanced person but when I’m around the color blue, I am less nervous and more comfortable and communicative in the presence of others.” — Latia
“Many people think of blue as being peaceful and serene, like a clear summer sky or calming waters. However, when blues are deep and intense this internal reflection changes. Skies become stormy and waters will rage. Blue now arouses a feeling of emotional energy, strength, and spirit.” — sunset707
“I love blue because it’s the color of the ocean and the sky. The color blue makes me feel calm, quiet, reflective, and strong. When I look at the blue waters of the ocean, I feel calm and very strong, I feel free like the moving waves and yet there is a sadness to it which at times fill my eyes with tears -I don’t understand why. No color like great blue!” — Guest Sharon
Color psychology suggests that various shades can have a wide range of effects, from boosting our moods to causing anxiety. But could the color of the products you purchase ever say something about your personality? For example, could the color of the car you buy somehow relate to some underlying personality traits or quirks?
Your color preferences why buying items might say something about the type of image you may be trying to project. Color preferences, from the clothes you wear to the car you drive, can sometimes make a statement about how we want other people to perceive us. Other factors such as age and gender can also influence the color choices we make.
Of course, the color selections we make are often influenced by factors including price, selection, and other practical concerns. Not only that, but color preferences can also change in time.
A person might prefer brighter, more attention-getting colors when they are younger, but find themselves drawn to more traditional colors as they grow older. The personality of the buyer can play an important role in color selection, but buyers are often heavily influenced by factors such as price as well as availability.
For example, purchasing a white vehicle might be less about wanting people to think that you are young and modern and more about the climate you live in; people who live in hot climates typically prefer light-colored vehicles over dark ones.
Every color has its positive and negative connotations. Remember that logo design is art, and art is subjective. Some people may find the color blue incredibly soothing because it reminds them of the ocean, whereas someone with severe thalassophobia may find the color blue terrifying.
The fact of the matter is, you are never going to be able to choose a color that is universally adored.
We say this time and time again, it’s all subjective, baby!
Below we have listed a rough outline of different colors and their general connotations and uses. This is by no means a complete list, and unfortunately, you will never be able to get one without doing a color survey of the entire population of the planet, but it will help to narrow down what color evokes what in the general sense.